I was hoping for a little more from Stick and Stones: How Business Digital Reputations Are Created Over Time And Lost In A Click. It’s not that the information is bad, it’s all there but there was nothing new for me. Now I am a social media professional and I’ve already read a great deal of work on the topic, so it’s pretty hard to satisfy me. Even so, I would recommend The Whuffie Factor by Tara Hunt over Sticks and Stones.