Many things shock me about AT&T and their behavior over the past year, but the one thing that shocks me the most is that the entire PR department has not been fired. It’s been one PR disaster after another. Here comes the latest, a report that the AT&T website has stopped selling the iPhone in New York. They have now given three completely different reasons for this, none of them making much sense. Basically they are simply coming across as completely inept. People have already been unhappy with AT&T this year, mostly for network quality and uneven 3G coverage, now this. How can you stop selling phones in America’s largest city and not have a planned message for the obvious questions that are going to come? This is PR 101.
The entire communications and messaging from AT&T has been so abysmally bad of late it’s hard to imagine this is one of the largest and most powerful companies in the world. The iPhone was an absolute blessing at first, bringing thousands of new customers to AT&T but now the iPhone has become a curse on AT&T. The iPhone is a world class cell phone, the first of it’s kind. I guess AT&T isn’t world class enough to live up to the challenge of supporting it.

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