Sep
11

Surprise! Apple is a Mobile Device Company

apple cloudIn case you hadn’t noticed, Apple isn’t really a computer company anymore. Remember when they changed their name from Apple Computer to just Apple? Now a recent report says 70% of their revenue is non traditional computer related. We’re taking iPad, iPod, and iPhone.

A poplar buzzword lately is the post-pc era. As usual, Apple is the innovator and leads the way. Isn’t it appropriate for the company the originally launched the personal computer era in the first place to lead us into the next era? There is also an interesting concept of the “Internet of things” which I do believe we are moving toward. Apple geeks bemoan the deemphasis of the stalwart Apple operating system, OSX and the growing importance of iOS that powers the iPad and iPhone. For Apple, however, it will be iOS that will power the Internet of Apple things.

With Steve Jobs retiring, at least as CEO, many have wondered what is legacy will be. This is it, I believe; leading Apple into the post-pc era. With this transition, Apple should see a clear path to success for the next 10 to 20 years. The only question now is has Steve Jobs injected enough of his mojo throughout the company to keep them on track. Apple employees need to get themselves little WWSD bracelets. What Would Steve Do?

Feb
05

Comic Books and the iPad

iPadI’ve been saying this for awhile now, comic books on the Apple iPad are a massive opportunity. The large color screen is perfect for this kind of content. I would even argue that it’s a big strategic advantage the iPad has over the Amazon Kindle. The Kindle is the perfect device for black and white books with it’s superior e-ink display but when it comes to content like comics or color magazines, the iPad can do things the Kindle can only dream of. As a comic book lover, I’m pretty excited about the possibility of comics on the iPad and I would seriously consider getting one if for no other reason than to read comics.

There are indications now that Amazon may try to make a new Kindle with color and multi-touch technology, bringing it much closer to an iPad. I think it’s very dangerous for Amazon to rush headlong into a competition with Apple on their own turf. Maybe the smart play is to remain the dominant player in black and white e-ink technology and let Apple have the rest. Amazon’s strength has always been traditional black and white books, not magazines or comics. Here’s an even smarter play, make a full iPad version of the Kindle reader. Amazon needs to remember their focus, they are a bookstore not a hardware manufacturer. By making a great Kindle reader for the iPad, they stand to sell more books from their online bookstore, even possibly cutting into Apple’s store.

2010 will be THE year of the tablet computer as Sony has also said they want to enter this market. No doubt there will be others. 2010 could also be THE year traditional publishing makes the turn to digital distribution. People have been predicting the death of traditional publishing for years now. These new tablet machines go a long way to bringing that prediction to pass.

Reblog this post [with Zemanta]
Jan
29

Apple Marketing Doesn’t Watch Mad TV

Either that or they don’t care. As everyone is today, I am left wondering if anybody had the discussion about the iPad name. Did they completely miss this or did they so love the name they did it anyway and figured they would suffer the slings and arrows for awhile but ultimately overtake the connotations? Either way, this Mad TV routine is now even more funny and is making the rounds on the net. Great promo for Fox.